Booking event entertainment in Los Angeles can be challenging. We have some of the best performers in the entire world based in Los Angeles and the bar is set pretty high for hosting a truly spectacular event. How can you ensure that yours is one for the books? Well, the process of devising the perfect event is a lot like creating anything else spectacular—and as one of California’s greatest creators said, your job is to figure out what they’re going to want before they do.
1) Do Something Different
The worst thing you can be in terms of events is uncreative. If you are planning a corporate event, you absolutely do not want to do what you did last year or, even worse, what your competitors did last year. If you’re hosting a private party or celebration, don’t just copy the last great party you went to, no matter how much fun it was or how well received. Even if the cirque troupe at your friend’s birthday was a slam dunk, hiring your own cirque troupe will never be as good. Luckily, no matter what came before, you can always do better. Why? Because:
2) The “Best” is a Moving Target
We cannot impress this point upon you enough. There are dozens of different kinds of entertainers you can employ for your event—show bands, DJs, magicians, jazz or nitch bands, tribute artists…The list is endless, and if you’re trying to discern what’s on the very top, you’re wasting your time. Too many people blow their money trying to constantly top what they’ve done in the past or one-up their competitors, but doing the “best” possible thing isn’t about doing it bigger or even doing it better—it’s about doing it right.
3) The Target Moves Laterally
What is “right” is entirely contingent on constantly changing circumstances, and the only thing you can know for certain is what it’s not. If you’ve gone to a few parties this year with ice sculptures, the way to dazzle people isn’t to make an even bigger ice sculpture, it’s to have fireworks. If you’ve gone to lots of parties with raucous show bands, maybe a solo pianist with an ear for subtlety is the best choice (Of course, if everyone is throwing is boring cocktail events with string quartets, maybe a jaw dropping Madonna tribute artist–and we have THE BEST–is what your party needs!).
4) Be Smart
That’s not to say you can’t go wrong, of course—for example, you don’t want to book a group intended to roam a crowd, like an yodeling Octoberfest trio, for an event with seats and a stage or an 40s swing band for a bar mitzvah full of teenage boys who’d rather dance to a DJ. But how can you determine what will make for a great event if you need to both disregard historical precedent and also anticipate it?
5) Use an Entertainment Company
Entertainment companies like DLE are more than a Rolodex of artists. We’re professional curators who keep a close, shrewd eye on the industry. Hiring an entertainment company for a Los Angeles event is the difference between doing something “so last year” and defining next year for everybody else. Not only can we help you avoid a number of common party disasters and disappointments, but we can help you hit that moving target. When you work with David Levin Entertainment, it means the difference between a faster horse and a 2014 Infinity Q50 Hybrid with 360 horsepower.
Contact us at David Levin Entertainment to talk more about your next event!